Artis BT12 Classic Retro Wireless BT Speaker with FM/USB/AUX in & Hands Free Calling (5W RMS Output)

The Artis BT12 Classic Retro Wireless BT Speaker is a stylish and versatile audio device that offers a range of connectivity options for a seamless listening experience. Whether you want to stream music wirelessly via Bluetooth, listen to FM radio, play music from a USB drive, or connect via AUX, this speaker has you covered.

Key features of the Artis BT12 speaker include its 5W RMS output for powerful sound, hands-free calling capability, and a retro design that adds a touch of nostalgia to any space. With its compact size and lightweight construction, this speaker is perfect for use at home, in the office, or on the go.

This speaker is ideal for music lovers who appreciate great sound quality, versatile connectivity options, and a stylish design. Whether you're hosting a party, relaxing at home, or working on a project, the Artis BT12 speaker is sure to enhance your listening experience.

Pros of the Artis BT12 speaker include its impressive sound quality, easy-to-use controls, and multiple connectivity options. The hands-free calling feature is also a convenient addition for those who need to take calls while listening to music. Cons of the speaker may include its relatively lower power output compared to larger speakers, limited range for wireless Bluetooth connectivity, and the need to recharge the battery for wireless use. Additionally, some users may find the retro design to be too old-fashioned for their taste.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile features like FM, USB, AUX, and hands-free calling	GFK
Brand Strength	20	10	Artis established as a reliable audio brand in India	Canalys
Category Momentum	20	15	Growing demand for Bluetooth speakers in Indian market	IDC
Price Positioning	20	10	Competitively priced for the features offered	Mint
Competition	10	6	Facing competition from brands offering similar features at lower prices	The Hindu
Use-case Advantage	5	5	Caters to users seeking retro design with modern functionality	TechRadar
Final Market Score	100	66/100 (3.30/5)	Artis BT12 Classic Retro Wireless BT Speaker offers a balanced feature set at a competitive price point in the Indian market.

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