ARMAF Club De Nuit Intense Man Perfume Body Spray 200ml Musk for Men

This perfume body spray by ARMAF is a long-lasting fragrance designed for men who want to make a bold statement. With its intense musky scent, it is perfect for both casual and formal occasions.

Key Features:
- Long-lasting fragrance
- Intense musky scent
- Suitable for all occasions
- Comes in a 200ml spray bottle
For whom:
This perfume body spray is ideal for men who appreciate a strong, long-lasting scent that sets them apart from the crowd. It is perfect for those who want to make a statement and leave a lasting impression.

Pros:
- Bold and intense musky scent
- Long-lasting fragrance
- Great value for money
Cons:
- Some may find the scent too strong initially
- May not be suitable for those who prefer lighter, fresher scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 200ml size and musk fragrance align well with Indian men's preferences.	Nielsen, GfK
Brand Strength	20	10	Armaf is a recognized brand in the Indian fragrance market.	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for men's musk perfumes in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar musk perfumes in India.	IRI, Statista
Competition	10	6	Facing competition from other popular musk perfumes in the Indian market.	Forbes, BusinessToday
Use-case Advantage	5	5	Versatile for daily wear and special occasions.	Spins, RetailWire
Final Market Score	100	66/100 (3.30/5)	Well-positioned musk perfume for Indian men's market segment.

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