Ariel Matic Top Load Liquid Detergent - 1 Litre

Ariel Matic Liquid Detergent is a specially formulated detergent designed for top load washing machines. It is a powerful stain remover that effectively cleans clothes while protecting the fabric's color and texture.

Key features of Ariel Matic Liquid Detergent include its unique formulation that ensures deep cleaning of tough stains, its ability to work effectively even in cold water, and its pleasant fragrance that leaves clothes smelling fresh.

This detergent is ideal for individuals who use top load washing machines and are looking for a reliable and efficient laundry solution. Whether you have heavily soiled clothes or delicate garments, Ariel Matic Liquid Detergent is suitable for all types of clothing.

Pros of using Ariel Matic Liquid Detergent include its powerful cleaning performance, its ability to remove stubborn stains, and its long-lasting fragrance that keeps clothes smelling great for days. However, some users may find the detergent to be slightly expensive compared to other brands.

Overall, Ariel Matic Liquid Detergent is a top-quality product that delivers excellent results and is a great choice for anyone looking for a premium laundry detergent for their top load washing machine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for top load washing machines, preferred in Indian households	Hindu Business Line, Business Today
Brand Strength	20	15	Ariel is a trusted brand with high brand recall in India	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for liquid detergents in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Insider, Financial Express
Competition	10	6	Facing competition from other established liquid detergent brands	India Today, Livemint
Use-case Advantage	5	5	Convenient for quick and effective laundry in Indian households	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Top Load Liquid Detergent holds a strong position in the Indian market segment.

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