Arctic Fox Dobby 15.6 Inch Laptop Backpack (Black)

The Arctic Fox Dobby 15.6 Inch Laptop Backpack in Black is a stylish and functional backpack designed to carry and protect your laptop and other essentials.

Key Features: - Compatible with laptops up to 15.6 inches - Multiple compartments for organized storage - Padded shoulder straps for comfort - Made with durable dobby fabric - Water-resistant material to protect your belongings

For whom: This backpack is perfect for students, professionals, and anyone who needs a reliable and stylish way to carry their laptop and belongings.

Pros: - Sleek and modern design - Plenty of storage space - Comfortable to wear for long periods - Water-resistant material provides extra protection

Cons: - Some users may find the backpack to be on the heavier side when fully packed - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Suitable for 15.6-inch laptops with good durability and comfort features.	—
Brand Strength & Distribution	20	10	Arctic Fox is a recognized brand with wide distribution network.	—
Category Momentum	20	15	Growing demand for laptop bags in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	—
Competitive Intensity / Alternatives	10	6	Facing competition from established and emerging brands in the segment.	—
Use-case/OS Advantage	5	5	Versatile design suitable for various use-cases and operating systems.	—
Final Market Score	100	66/100 (3.30/5)	Arctic Fox Dobby 15.6 Inch Laptop Backpack offers a balanced mix of features and value in the competitive Indian laptop bags market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—