Arata Super Conditioner For Frizzy Hair Increases Hydration by 97 Softness by 90 With Keratin Rice Water for Smooth Shiny Hair Hair Conditioner for Women Men For All Hair Types 50ML

Arata Super Conditioner For Frizzy Hair Increases Hydration by 97 Softness by 90 With Keratin Rice Water for Smooth Shiny Hair Hair Conditioner for Women Men For All Hair Types 50ML

Key Features: - Contains Keratin and Rice Water for smooth and shiny hair - Increases hydration by 97% and softness by 90% - Suitable for all hair types - Can be used by both women and men

For whom: The Arata Super Conditioner is ideal for individuals with frizzy hair looking to achieve smooth and shiny hair. It is suitable for all hair types and can be used by both women and men.

Pros: - Increases hydration and softness for improved hair texture - Contains natural ingredients such as Keratin and Rice Water - Suitable for all hair types - Can be used by both women and men

Cons: - May not be suitable for individuals with specific hair conditions or allergies to the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like keratin and rice water for effective hair treatment.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established hair conditioner brands.	Nielsen
Use-case Advantage	5	5	Addresses the specific need for frizzy hair treatment in a versatile manner.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Arata Super Conditioner with Keratin & Rice Water is well-positioned in the Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
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