Aptamil Premium Infant Formula Milk Powder Stage 3 for Babies 12-24 Months with Prebiotics and DHA 400g BIB Pack

Aptamil Premium Infant Formula Milk Powder is specifically designed for babies aged 12 to 24 months. It contains prebiotics and DHA to support your child's growth and development during this crucial stage. The 400gms BIB pack is convenient for travelling or on-the-go feeding.

Key Features: - Formulated for babies aged 12 to 24 months - Contains prebiotics for healthy gut flora - Enriched with DHA for brain and vision development - Convenient BIB pack for easy feeding

This product is ideal for parents looking for a premium infant formula that provides essential nutrients for their growing child. The prebiotics support a healthy digestive system, while DHA aids in brain and vision development.

Pros: - Convenient packaging for on-the-go feeding - Contains essential nutrients for growth and development - Trusted brand with a focus on infant nutrition Cons: - Some parents may find the price point to be higher than other infant formulas on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Stage 3 formula with prebiotics and DHA aligns with current market trends.	GfK
Brand Strength	20	18	Aptamil is a trusted international brand with strong presence in India.	Mintel
Category Momentum	20	15	Growing demand for premium infant formula in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium infant formulas in India.	Nielsen
Competition	10	8	Facing competition from both local and international infant formula brands.	IRI
Use-case Advantage	5	5	Addresses specific nutritional needs of babies aged 12-24 months.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aptamil Premium Infant Formula Stage 3 well-positioned in growing Indian market.

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