Aptamil Infant Formula - Prebiotics & DHA - 400g

Aptamil Premium Infant Formula Milk Powder is specially formulated for babies up to 6 months old. It contains essential nutrients such as prebiotics and DHA to support healthy growth and development.

Key Features:
- Specifically designed for infants up to 6 months old
- Contains prebiotics to support healthy digestion
- Enriched with DHA for brain development
- Easy to prepare and convenient for busy parents

This product is ideal for parents who are looking for a reliable and nutritious formula milk to support their baby's growth and development in the first 6 months of life.

Pros:
- Contains essential nutrients for baby's growth
- Easy to prepare
- Trusted brand with a good reputation

Cons:
- Some babies may have sensitivities to certain ingredients
- Relatively expensive compared to other formula milk options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients like prebiotics and DHA for infant development.	GfK
Brand Strength	20	10	Aptamil is a trusted global brand with strong presence in India.	Mintel
Category Momentum	20	15	Growing demand for premium infant formula in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium infant formulas in India.	Nielsen
Competition	10	6	Facing competition from both global and local brands in the Indian market.	Mintel, GfK
Use-case Advantage	5	5	Tailored for infants up to 6 months, meeting specific nutritional needs.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Aptamil Premium Stage 1 offers a well-balanced formula with competitive pricing in the Indian infant nutrition market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—