Anveshan Cold Pressed Virgin Coconut Oil 500ML Glass Jar Unrefined Cold Pressed Virgin Coconut Oil Naturally Cholesterol Free Kolhu Kacchi Ghani Mara Chekku Ganuga Rich Aroma Flavour of Real Coconuts A1 Grade Coconuts

Anveshan Cold Pressed Virgin Coconut Oil 500ML Glass Jar Unrefined Cold Pressed Virgin Coconut Oil Naturally Cholesterol Free Kolhu Kacchi Ghani Mara Chekku Ganuga Rich Aroma Flavour of Real Coconuts A1 Grade Coconuts

Key Features: - 500ML glass jar - Cold pressed - Virgin coconut oil - Unrefined and cholesterol-free - A1 grade quality - Rich aroma and authentic flavor of real coconuts

For whom: This coconut oil is perfect for health-conscious individuals who are looking for a high-quality, unrefined oil to use in cooking, baking, skincare, and haircare routines.

Pros: - Cold-pressed to retain maximum nutrients and flavor - A1 grade quality ensures purity and authenticity - Glass jar packaging helps in maintaining freshness and preserving the oil's quality - Versatile uses in cooking, skincare, and haircare

Cons: - Glass jar may be prone to breaking if not handled carefully - May be more expensive compared to refined coconut oil options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unrefined, cholesterol-free, A1 grade coconut oil with rich aroma and flavor	Packaging Digest
Brand Strength	20	10	Established brand with positive reputation in the hair oil segment	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-quality coconut oil products	Retail Today
Competition	10	6	Facing competition from other premium virgin coconut oil brands in the market	Business Standard
Use-case Advantage	5	5	Versatile usage for hair nourishment and other beauty applications	Vogue
Final Market Score	100	66/100 (3.30/5)	Anveshan 500ML Glass Jar Cold Pressed Virgin Coconut Oil is a strong contender in the Indian hair oil market segment.

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