Amway Glister Multi-Action Toothpaste 100g - Cavity Protection, Plaque Removal, Freshens Breath - 3-in-1 Dental Care

The Amway Glister Multi Action Toothpaste is a 100g tube that helps to fight cavities, freshen plaque, and freshen breath all in one. It is specially formulated to provide a comprehensive solution for your oral care needs.
Key Features: - Helps fight cavities and strengthen enamel - Freshens plaque for a cleaner mouth - Provides long-lasting fresh breath - Removes surface stains for a brighter smile - Contains fluoride for added protection
For whom: This toothpaste is ideal for anyone looking for a complete oral care solution. Whether you are concerned about cavities, plaque, bad breath, or simply want a brighter smile, the Amway Glister Multi Action Toothpaste is perfect for you.
Pros: - Comprehensive oral care solution - Freshens breath and plaque - Contains fluoride for added protection - Leaves teeth feeling clean and smooth
Cons: - Some users may find the taste or texture to be different from other toothpastes - May be more expensive than some other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 3-in-1 dental care features align well with consumer preferences for multi-action toothpaste.	Hindustan Times, Business Today
Brand Strength	20	15	Amway is a well-established brand with a loyal customer base in India.	The Economic Times, Livemint
Category Momentum	20	10	Growing demand for oral care products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Hindu, Financial Express
Competition	10	6	Facing competition from both established oral care brands and emerging niche players in the market.	CNBC TV18, The Times of India
Use-case Advantage	5	5	Addresses key oral health concerns like cavity protection, plaque removal, and fresh breath in one product.	India Today
Final Market Score	100	66/100 (3.30/5)	Amway Glister Multi-Action Toothpaste 100g is well-positioned in the Indian oral care market with its competitive pricing, strong brand reputation, and multi-action dental care features.

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