American Tourister Shaw Large Office Laptop Bag, 23 Ltrs Bag For Men, 5 Compartment School Bag Gift For Unisex Boys Girls Teal, With Internal Organizer, Rugged Zips 17'' Inch Laptop Compatible

About the American Tourister Shaw Large Office Laptop Bag:

This laptop bag from American Tourister is designed for both men and women, with a versatile design that is perfect for school or work use. It has a capacity of 23 liters, providing plenty of room for all your essentials.

Key Features: - Features 5 compartments for easy organization - Comes with an internal organizer for storing smaller items - Equipped with rugged zips for added durability - Can fit laptops up to 17 inches in size

For Whom: This bag is suitable for anyone looking for a spacious and practical laptop bag, whether they are students, working professionals, or travelers. The unisex design makes it suitable for both men and women.

Pros: - Large capacity for storing all your belongings - Versatile design that is ideal for school or work - Durable construction with rugged zips

Cons: - The bag may be too large for some users' needs - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good specs and suitable performance for office and school use.	IDC, Canalys
Brand Strength & Distribution	20	10	American Tourister is a well-known brand with wide distribution in India.	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop bags in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor, Statista
Competitive Intensity / Alternatives	10	10	Facing moderate competition from other established brands in the segment.	Mintel, IDC
Use-case/OS Advantage	5	2	Versatile design suitable for various users and operating systems.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop bag with good specs and competitive pricing in growing Indian market.

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