Ambrane Wireless & Bluetooth Rechargeable Mouse with RGB Lights, 7 Buttons, 1600 Adjustable DPI, Ergonomic Design, Connects 3 Devices, 15 Days Battery, 2.4GHz USB, Type C Charging (Sliq Glow, Black)

The Ambrane Wireless & Bluetooth Rechargeable Mouse is a versatile and stylish mouse that offers a range of features for an optimal user experience.

Key Features:
- Comes with RGB lights for a customizable look
- 7 programmable buttons for easy navigation
- Adjustable DPI up to 1600 for precision control
- Ergonomic design for comfortable use
- Can connect to 3 devices simultaneously
- Long-lasting battery life of up to 15 days
- Features 2.4GHz USB and Type C charging options

For whom:
This mouse is ideal for anyone in need of a reliable and efficient wireless mouse for work, gaming, or everyday use. Its ergonomic design and customizable features make it suitable for a wide range of users.

Pros:
- Stylish RGB lights add a touch of flair
- Can connect to multiple devices for added convenience
- Long battery life means less frequent charging
- Adjustable DPI settings allow for personalized control

Cons:
- May be considered slightly bulky by some users
- RGB lights may drain battery faster when used extensively
- More expensive than basic wireless mice without additional features

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Feature-rich mouse catering to diverse user needs.	PCWorld, Gadgets360
Brand Strength	20	18	Ambrane known for quality peripherals at competitive prices.	TechRadar, Digit
Category Momentum	20	15	Growing demand for wireless mice in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced for the features offered.	Flipkart, Amazon
Competition	10	10	Facing competition from established and emerging brands.	Tom's Hardware, The Verge
Use-case Advantage	5	3	Versatile mouse suitable for work and gaming.	TechSpot
Final Market Score	100	76/100 (3.80/5)	Competitively priced, feature-rich wireless mouse with strong brand presence.

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