Amib Pur Exotic Jasmine Air Freshener Spray 275g

Ambi Pur Air Freshener Spray in Exotic Jasmine scent is a high-quality air freshener designed to eliminate odors and refresh your home. With its long-lasting fragrance, it effectively masks unwanted smells to leave your space smelling fresh and inviting.

Key Features: - Exotic Jasmine scent for a luxurious and inviting atmosphere - Long-lasting fragrance that keeps your home smelling fresh for hours - Easy-to-use spray bottle for convenient application - Helps eliminate odors and refresh any room in your home

For those who enjoy a floral and exotic fragrance in their living spaces, Ambi Pur Air Freshener Spray in Exotic Jasmine is the perfect choice. Whether you want to freshen up your living room, bedroom, bathroom, or any other area, this air freshener will leave a lasting impression with its delightful scent.

Pros: - Pleasant and long-lasting Exotic Jasmine fragrance - Effectively eliminates odors to keep your home smelling fresh - Easy-to-use spray bottle for convenient application - Ideal for use in various rooms and spaces throughout your home Cons: - Scent may be too strong for those sensitive to fragrances - Not suitable for use in enclosed spaces without proper ventilation

Overall, Ambi Pur Air Freshener Spray Exotic Jasmine is a great choice for those who want to keep their home smelling fresh and inviting with a luxurious scent.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jasmine fragrance is popular in Indian households, fits consumer preferences.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with good reputation in the air freshener category.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for air fresheners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar air freshener products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from both local and international air freshener brands.	India Today, NDTV
Use-case Advantage	5	5	Long-lasting fragrance suitable for homes, offices, and cars.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Amib Pur Exotic Jasmine Air Freshener Spray 275g holds a strong position in the Indian air freshener market segment.

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