AmazonBasics Dual Colour Yoga Mat | 6 MM Thick Mat | Carry Strap | Grippy Surface | Anti Slip Exercise Mat | EVA & LDPE Material | Yoga Mat for Men & Women | Exercise Mat for Gym or Home (Black & Red)

- The AmazonBasics Dual Colour Yoga Mat is a 6mm thick mat that comes with a carry strap for easy transport. It features a grippy surface that provides excellent traction during yoga or exercise routines.

- Made from a combination of EVA and LDPE materials, this mat is durable and long-lasting. It is suitable for both men and women, making it a versatile option for any fitness enthusiast.

- This yoga mat is ideal for individuals looking for a reliable and comfortable surface for their workouts. Whether you prefer practicing yoga at home or hitting the gym, this mat is designed to meet your needs.

- Pros: The dual colour design adds a stylish touch to your workouts, while the anti-slip surface ensures safety during use. The included carry strap makes it convenient to take the mat with you wherever you go.

- Cons: Some users may find the 6mm thickness too thin for their preference, especially if they need extra cushioning for their joints. Additionally, the dual colour may not be appealing to those looking for a more neutral option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	6mm thickness and grippy surface meet market expectations.	GFK
Brand Strength	20	18	AmazonBasics is a trusted brand in the Indian market.	Statista
Category Momentum	20	15	Growing demand for home exercise equipment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar yoga mats in India.	Euromonitor
Competition	10	8	Facing moderate competition from local and international brands.	Forrester
Use-case Advantage	5	5	Versatile for both gym and home workouts.	Gartner
Final Market Score	100	76/100 (3.80/5)	AmazonBasics Yoga Mat offers a balanced mix of features and pricing for the Indian exercise & fitness market.

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