Amazon Series Tucuma Color Preservation Conditioner 250ml UV Protection Sulphate Free

Amazon Series Tucuma Color Preservation Conditioner 250ml UV Protection Sulphate Free

About Product: The Amazon Series Tucuma Color Preservation Conditioner is specially formulated for color-treated hair. It helps to protect the hair color from fading and provides UV protection to maintain vibrancy.

Key Features: - Sulphate-free formula - Contains Tucuma butter to nourish and hydrate hair - Helps to detangle and improve manageability - Provides long-lasting color protection - Leaves hair feeling soft and looking shiny

For whom: This conditioner is ideal for individuals with color-treated hair who want to preserve the vibrancy of their hair color and keep their hair looking healthy and shiny.

Pros: - UV protection helps to prevent color fading - Sulphate-free formula is gentle on the hair and scalp - Tucuma butter nourishes and hydrates hair - Detangles and improves manageability - Leaves hair feeling soft and looking shiny

Cons: - Some users may find the scent to be too strong - May be on the pricier side compared to other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	UV protection and sulfate-free features align with current market trends for hair care.	Nielsen
Brand Strength	20	10	Amazon Series known for quality hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other premium color protection conditioners.	IRI
Use-case Advantage	5	5	Specifically designed for color-treated hair, meeting a niche need in the market.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned color preservation conditioner with strong market fit.

Factor	Rating (out of 5)	Notes
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