Vedaka Yellow Moong Dal 2 Kg

0 reviews

Smart Rank ⓘ 76/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position Vedaka Moong Dal well in the competitive Indian pulses market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	335
Total / Avg	4.50★	335

Consensus: 4.50★ from 335 total reviews

Rs.319.00 Rs.499.00

Best price from

Amazon.in

Details

- Vedaka Unpolished Yellow Moong Dal is a popular choice for those looking for high-quality dal with natural goodness.

- Key Features: This dal is unpolished, making it rich in protein and naturally cholesterol-free.

- For whom: Ideal for health-conscious individuals and those looking to incorporate more protein-rich foods into their diet.

- Pros: High in protein, cholesterol-free, natural goodness, great taste.

- Cons: May require longer cooking time compared to polished dals.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets consumer preference for unpolished and protein-rich dal.	The Hindu, Livemint
Brand Strength	20	18	Amazon's strong brand reputation in India.	ET Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for pulses in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitive pricing compared to other brands in the segment.	Business Today, Moneycontrol
Competition	10	5	Facing competition from established dal brands in the market.	The Economic Times, Financial Express
Use-case Advantage	5	3	Versatile usage in Indian cuisine enhances consumer appeal.	Outlook India
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Vedaka Moong Dal well in the competitive Indian pulses market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Meets consumer preference for unpolished and protein-rich dal.

Sources: The Hindu, Livemint
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Amazon's strong brand reputation in India.

Sources: ET Brand Equity, Forbes India
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for pulses in Indian market.

Sources: Mint, Business Standard
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitive pricing compared to other brands in the segment.

Sources: Business Today, Moneycontrol
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from established dal brands in the market.

Sources: The Economic Times, Financial Express
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile usage in Indian cuisine enhances consumer appeal.

Sources: Outlook India

Summary

Strong brand and feature fit position Vedaka Moong Dal well in the competitive Indian pulses market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Amazon Brand - Vedaka Unpolished Yellow Moong Dal \| 2 Kg \| Popular Yellow Moong Dal \| Naturally Rich In Protein \| Naturally Cholesterol-Free Estimated Delivery: 2-3 days In Stock	Rs.319.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Amazon Brand - Vedaka Unpolished Yellow Moong Dal \| 2 Kg \| Popular Yellow Moong Dal \| Naturally Rich In Protein \| Naturally Cholesterol-Free Estimated Delivery: 2-3 days In Stock COD