Amazon Brand - Symactive Neoprene Coated Fixed Dumbbell for Gym Exercises, Set of 2, 2 Kg, Light Blue

- The Symactive Neoprene Coated Fixed Dumbbells are perfect for adding resistance to your workouts at the gym or at home. These dumbbells are versatile and can be used for a wide range of exercises to target different muscle groups.

- Key Features include a neoprene coating that provides a comfortable grip and prevents the dumbbells from slipping out of your hands during your workout. The fixed design of the dumbbells ensures stability and safety while lifting weights.

- These dumbbells are suitable for beginners or those looking to add light resistance to their workouts. The 2 kg weight is ideal for toning and sculpting muscles without putting too much strain on joints.

- Pros: The neoprene coating makes these dumbbells comfortable to hold, even during sweaty workouts. The fixed design prevents the need for constantly readjusting weights during exercises.

- Cons: The 2 kg weight may be too light for advanced users looking to build muscle mass or for those looking to increase their strength significantly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neoprene coating and fixed design align with current consumer preferences.	The Hindu, NDTV
Brand Strength	20	10	Amazon's strong brand reputation in the Indian market.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a set of 2 dumbbells in the Indian market.	Business Today, Financial Express
Competition	10	6	Facing competition from local and international fitness brands.	CNBC TV18, The Indian Express
Use-case Advantage	5	5	Suitable for light gym exercises and home workouts.	India Today
Final Market Score	100	66/100 (3.30/5)	Competitively priced dumbbell set with suitable features for Indian fitness enthusiasts.

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