Amazon Basics Memory Foam Orthopedic Wedge Pillow for Neck and Back Support - Cervical Pain, Acid Reflux, Snoring, GERD, Leg Elevation, and Pregnancy - Ultra Soft Velvet Cover - Grey - 25 x 44 x 45 CM - Washable

The Amazon Basics Memory Foam Orthopedic Wedge Pillow is designed to provide support and comfort for those suffering from neck and back pain, cervical pain, acid reflux, snoring, GERD, leg elevation, and even pregnancy discomfort.

Key Features include a memory foam construction that contours to your body shape and provides optimal support, an ultra soft washable velvet cover that adds a touch of luxury and is easy to clean, and a versatile wedge shape that can be used in multiple positions for different types of support.

This pillow is suitable for anyone looking to improve their sleep quality and reduce pain and discomfort in the neck, back, and other areas. It is also ideal for pregnant women looking for added support and comfort during pregnancy.

Pros of the Amazon Basics Memory Foam Orthopedic Wedge Pillow include its high-quality memory foam construction, washable cover, and versatility in use. Cons may include a higher price point compared to other wedge pillows on the market.

Overall, this pillow is a great investment for anyone looking to improve their sleep quality and alleviate pain and discomfort in various areas of the body.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Memory foam and versatile support features align with Indian consumer needs	GFK
Brand Strength	20	10	Amazon Basics is a trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for orthopedic pillows in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Euromonitor
Competition	10	6	Moderate competition from other brands offering similar orthopedic pillows	Forbes
Use-case Advantage	5	5	Addresses multiple common health issues in India like cervical pain and acid reflux	Statista
Final Market Score	100	66/100 (3.30/5)	Amazon Basics Memory Foam Orthopedic Wedge Pillow is well-positioned in the Indian market due to its features and competitive pricing.

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