AlfaParf Lisse Design Keratin Therapy Maintenance Conditioner 250ml 8 45oz by AlfaParf

AlfaParf Lisse Design Keratin Therapy Maintenance Conditioner 250ml 8 45oz by AlfaParf

About Product: AlfaParf Lisse Design Keratin Therapy Maintenance Conditioner is a professional-grade hair conditioner designed to maintain the effects of keratin treatments. This conditioner helps to nourish and hydrate the hair, leaving it smooth, shiny, and frizz-free.

Key Features: - Formulated with keratin proteins to strengthen and repair damaged hair - Helps to prolong the effects of keratin treatments - Provides intense hydration and nourishment for healthier-looking hair

For whom: This conditioner is ideal for those who have undergone keratin treatments or anyone looking to improve the overall health and appearance of their hair. It is suitable for all hair types, including dry, damaged, and color-treated hair.

Pros: - Helps to maintain the effects of keratin treatments - Leaves hair smooth, shiny, and frizz-free - Nourishes and hydrates the hair for improved manageability

Cons: - Some users may find the price point to be on the higher side - May not be suitable for those with sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin therapy maintenance aligns with current consumer preference for hair repair products.	Nielsen
Brand Strength	20	15	AlfaParf is a recognized brand in the professional hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium conditioner brands in India.	Kantar
Competition	10	6	Facing competition from both international and local brands offering similar keratin-based conditioners.	IRI
Use-case Advantage	5	5	Provides long-lasting smoothness and frizz control for Indian hair types.	GfK
Final Market Score	100	66/100 (3.30/5)	AlfaParf Lisse Design Keratin Therapy Maintenance Conditioner 250ml/8.45oz is well-positioned in the Indian market for premium hair care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—