Acer SwiftPRO Multi-Device Bluetooth Wireless Keyboard with Cradle & Numpad | USB-C Rechargeable | 99 Keys, 80H Battery | Compact & Quiet | Compatible with Windows, Mac, Android, Laptop, Tablet, Phone

Key Features: - Multi-device Bluetooth connectivity allows for seamless switching between devices - Comes with a detachable numpad for increased productivity - USB-C rechargeable battery with up to 80 hours of usage on a single charge - Compact and quiet design for comfortable typing experience - Compatible with a wide range of devices including Windows, Mac, Android, laptops, tablets, and phones

For whom: The Acer SwiftPRO Multi-Device Bluetooth Wireless Keyboard is perfect for professionals, students, and anyone looking for a versatile and reliable keyboard that can be used across multiple devices.

Pros: - Sleek and compact design - Long-lasting battery life - Detachable numpad for increased functionality - Quiet keys for comfortable typing experience - Compatible with a wide range of devices

Cons: - May take some time to get used to the layout for those accustomed to traditional keyboards

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keyboard offers versatile compatibility and long battery life, meeting market needs.	TechRadar
Brand Strength	20	18	Acer is a well-known brand with a good reputation in India.	IDC
Category Momentum	20	15	Growing demand for wireless keyboards in Indian market.	Gartner
Price Positioning	20	10	Competitively priced compared to similar multi-device keyboards in India.	Amazon
Competition	10	0	Intense competition in the Indian keyboard market may impact sales.	Canalys
Use-case Advantage	5	3	The keyboard's numpad and cradle provide added convenience for users.	Flipkart
Final Market Score	100	66/100 (3.30/5)	Acer SwiftPRO keyboard offers a strong feature set at a competitive price point in the Indian market.

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