ZUPTIX Back Scrubber Brush Body Bath shower Brush with Bristles and Loofah Long Handle for Skin Exfoliating Massage Suitable for Wet or Dry Men and Women Blue

ZUPTIX Back Scrubber Brush Body Bath shower Brush with Bristles and Loofah Long Handle for Skin Exfoliating Massage Suitable for Wet or Dry Men and Women Blue

Key Features: - Dual-sided design with bristles on one side and loofah on the other for exfoliating and massaging the skin - Long handle for reaching all areas of the body easily - Suitable for use in the shower or bath, can be used wet or dry - Made of high-quality materials that are durable and long-lasting

For whom: - Men and women of all ages - Those looking for a convenient and effective way to exfoliate and massage their skin - People with mobility issues who may have difficulty reaching certain areas of their body

Pros: - Helps to remove dead skin cells and improve circulation - Can be used with your favorite body wash or soap for a luxurious shower experience - The long handle makes it easy to reach difficult areas like the back - Dual-sided design allows for versatile use depending on skin needs

Cons: - The bristles may be too rough for sensitive skin, so it's important to use with caution - Some users may find the handle to be too long or awkward to use - Loofah material may wear out over time and need to be replaced

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle, bristles, and loofah cater to diverse user needs.	Target, Walmart
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BigBazaar, Snapdeal
Competition	10	6	Facing moderate competition with room for differentiation through marketing.	Alibaba, Shopify
Use-case Advantage	5	5	Versatile for both wet and dry exfoliation, appealing to a wide audience.	Nykaa, ShopClues
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush offering with growth potential in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—