Yogabar ProClean Whey Protein Powder Blend 35g 1 Serving Chocolate Flavor with Zero Calorie Sweetener 26g Protein per Serve Clean Light Patented Clinically Tested Pro Absorb Blend

Key Features: - 35g serving size with chocolate flavor - Contains zero-calorie sweetener - Provides 26g of protein per serving - Made with clean, light patented clinically tested Pro Absorb blend

For whom: This protein powder blend is designed for individuals looking to increase their protein intake, whether for muscle recovery, weight management, or overall health and wellness goals.

Pros: - High protein content per serving - Delicious chocolate flavor - Zero-calorie sweetener - Clinically tested and patented Pro Absorb blend for better absorption

Cons: - May not be suitable for individuals with dairy allergies or sensitivities - Flavor may not be suitable for those who prefer unflavored protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, patented blend, and zero-calorie sweetener align with consumer preferences.	NDTV Food, HealthifyMe
Brand Strength	20	10	Established brand reputation in the health and wellness sector.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar whey protein products in the market.	Business Standard, The Economic Times
Competition	10	6	Facing competition from both established and emerging brands offering similar protein blends.	Livemint, Business Today
Use-case Advantage	5	5	Convenient single-serving size appeals to on-the-go consumers.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Yogabar ProClean Whey Protein Powder Blend 35g shows strong potential in the competitive Indian diet & nutrition market.

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