Yardley Summer Deodorant for Women 450 milliliters

Yardley Summer Deodorant for Women 450 milliliters

This Yardley Summer deodorant is specially formulated for women to keep them feeling fresh and confident all day long. Its long-lasting formula ensures protection against body odor and sweat, making it perfect for hot summer days or intense workouts.

Key features of this deodorant include its refreshing and floral scent that is not overpowering, making it suitable for everyday wear. The 450-milliliter size is also convenient for daily use and can last for a long time.

This deodorant is perfect for women who lead an active lifestyle or simply want to stay fresh and odor-free throughout the day. It is ideal for those looking for a reliable and effective deodorant that keeps them feeling confident and smelling great.

Pros: - Long-lasting formula for all-day protection - Refreshing and floral scent - Convenient 450-milliliter size for daily use Cons: - Some may find the scent too strong - May leave white marks on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size appeals to Indian consumers for value.	Nielsen
Brand Strength	20	10	Yardley is a well-known brand in India.	Euromonitor
Category Momentum	20	15	Strong growth in deodorant market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing competition from both local and international brands.	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for hot Indian summers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley Summer Deodorant for Women 450ml is well-positioned in the competitive Indian deodorant market.

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