Yardley Sandalwood Body Spray for Women 150ml Pack of 2

Yardley Sandalwood Body Spray for Women 150ml Pack of 2

About Product: Yardley Sandalwood Body Spray is a luxurious and long-lasting fragrance that captivates the senses. It has a warm and woody scent that is perfect for everyday wear. This pack includes two 150ml bottles, ensuring that you always have a backup on hand.

Key Features: - Long-lasting fragrance - Warm and woody scent - Pack of 2 for convenience

For whom: This body spray is perfect for women who appreciate a sophisticated and elegant scent. The sandalwood fragrance is versatile and can be worn for any occasion.

Pros: - Long-lasting scent - Convenient pack of 2 - Luxurious and sophisticated fragrance

Cons: - Some users may find the scent too strong - Not suitable for those who prefer lighter, floral scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood fragrance is popular among Indian women	Femina, Vogue
Brand Strength	20	10	Yardley is a well-known brand in the Indian market	TOI, Hindu
Category Momentum	20	15	Deodorant category growing rapidly in India	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 2	Business Today, Outlook
Competition	10	8	Facing competition from other established brands	India Today, Brand Equity
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily wear	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Yardley Sandalwood Body Spray for Women holds a strong position in the growing Indian deodorant market.

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