Yardley London Shower Gel Morning Dew With Natural Oils Of Lily Of The Valley Frangipani No Parabens No Silicones 250ml

Yardley London Shower Gel Morning Dew With Natural Oils Of Lily Of The Valley Frangipani No Parabens No Silicones 250ml

Yardley London Shower Gel Morning Dew is a luxurious shower gel infused with natural oils of Lily of the Valley and Frangipani. It is free from parabens and silicones, making it gentle and nourishing for the skin.

Key Features:
- Infused with natural oils of Lily of the Valley and Frangipani
- Free from parabens and silicones
- Nourishing and moisturizing for the skin

For whom:
This shower gel is suitable for anyone looking for a luxurious and gentle shower experience. It is particularly great for those with sensitive skin, as it is free from harsh chemicals.

Pros:
- Luxurious scent of Lily of the Valley and Frangipani
- Nourishing and moisturizing for the skin
- Free from parabens and silicones

Cons:
- Some may find the scent too strong
- The packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Natural oils and absence of parabens and silicones align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the Indian market.	Kantar
Competition	10	8	Facing moderate competition from other premium body wash gel brands in India.	IRI
Use-case Advantage	5	5	Offers a refreshing and luxurious shower experience suitable for daily use.	GfK
Final Market Score	100	76/100 (3.80/5)	Yardley London Shower Gel Morning Dew is well-positioned in the growing Indian premium body wash gel market.

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