Yardley London Shower Gel Floral Essence With Natural Oils Of Peony Ylang Ylang No Parabens No Silicones 250ml

Yardley London Shower Gel Floral Essence With Natural Oils Of Peony Ylang Ylang No Parabens No Silicones 250ml

About Product: Yardley London Shower Gel Floral Essence is a luxurious shower gel infused with natural oils of peony and ylang ylang. It does not contain any parabens or silicones, making it gentle and nourishing for the skin.

Key Features: The shower gel has a floral essence that leaves the skin feeling refreshed and delicately scented. The natural oils of peony and ylang ylang help to hydrate and soften the skin, while the absence of parabens and silicones ensures a gentle cleansing experience.

For whom: This shower gel is suitable for anyone looking for a mild and nourishing body wash that provides a luxurious shower experience. The floral scent is appealing to those who enjoy a feminine and uplifting fragrance.

Pros: The natural oils of peony and ylang ylang provide hydration and nourishment to the skin, leaving it feeling soft and smooth. The absence of parabens and silicones makes it a safe and gentle option for daily use.

Cons: Some users may prefer a stronger or longer-lasting scent from their shower gel. Additionally, individuals with sensitive skin may want to patch test the product first to ensure compatibility.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of natural oils like peony and ylang-ylang aligns with current consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	8	Facing moderate competition from other premium body wash gel brands offering similar natural formulations.	IRI
Use-case Advantage	5	5	Offers a luxurious and aromatic shower experience, appealing to consumers seeking indulgence in their daily routine.	GfK
Final Market Score	100	76/100 (3.80/5)	Yardley London Shower Gel Floral Essence positioned well in the premium body wash gel segment in India.

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