Yardley London Shower Gel Floral Essence With Natural Floral Oils Of Iris Violet No Parabens No Silicones 250ml

Yardley London Shower Gel Floral Essence With Natural Floral Oils Of Iris Violet No Parabens No Silicones 250ml

This Yardley London Shower Gel is infused with natural floral oils of iris and violet, creating a luxurious and refreshing bathing experience.

Key Features:
- Contains natural floral oils of iris and violet
- Free from parabens and silicones
- Comes in a convenient 250ml size

For those who enjoy the delicate and soothing scent of floral essences, this shower gel is the perfect addition to your daily bathing routine.

Pros:
- Leaves skin feeling soft and hydrated
- Refreshing floral scent lingers on the skin

Cons:
- Some may find the scent too strong
- Bottle may be too small for those who prefer larger sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The use of natural floral oils like iris and violet without parabens or silicones aligns with current consumer preferences in India.	Nielsen
Brand Strength	20	15	Yardley London is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	10	Body wash gels are in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Faces moderate competition from both local and international brands offering similar floral essence shower gels in India.	GfK
Use-case Advantage	5	5	Offers a luxurious and fragrant shower experience, appealing to consumers looking for a premium product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley London Shower Gel Floral Essence is well-positioned in the Indian body wash gels market with its natural floral oils and competitive pricing.

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