Yardley London Navy Body Spray for Men 150ml

Yardley London Navy Body Spray for Men 150ml

- Yardley London Navy Body Spray is a refreshing and sophisticated scent that combines warm woody notes with a hint of citrus to create a long-lasting and masculine fragrance.

- Key Features: - Top notes of bergamot and lemon - Heart notes of nutmeg and cinnamon - Base notes of cedarwood and amber

- For whom: This body spray is perfect for men who appreciate a classic and elegant fragrance that can be worn daily or for special occasions.

- Pros: - Long-lasting scent - Elegant and sophisticated - Affordable price point

- Cons: - Some may find the scent to be too strong for their liking - Not suitable for those who prefer light and fresh fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	GfK
Brand Strength	20	18	Yardley London's strong brand reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's deodorants in India.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	Euromonitor
Competition	10	8	Facing strong competition from other popular brands.	Nielsen
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for Indian climate.	Retail360
Final Market Score	100	76/100 (3.80/5)	Yardley London Navy Body Spray for Men 150ml holds a strong position in the competitive Indian deodorant market.

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