Yardley London Gentleman Urbane Soap with Dead Sea Minerals for deep nourishment and younger looking skin Pack Of 4 4x100g

Yardley London Gentleman Urbane Soap with Dead Sea Minerals for deep nourishment and younger looking skin Pack Of 4 4x100g

Yardley London Gentleman Urbane Soap is a premium soap enriched with Dead Sea Minerals for deep nourishment and younger-looking skin. This pack contains 4 bars of soap, each weighing 100g.

Key Features: - Enriched with Dead Sea Minerals for deep nourishment - Leaves skin feeling smooth and hydrated - Helps in maintaining younger-looking skin - Infused with a masculine fragrance - Pack of 4 for long-lasting use

For whom: This soap is ideal for men who want to take good care of their skin and maintain a youthful appearance. The gentle formula is suitable for all skin types.

Pros: - Provides deep nourishment to the skin - Leaves skin feeling smooth and hydrated - Masculine fragrance for a refreshing feel - Pack of 4 for value for money

Cons: - Some users may not like the fragrance - Bars of soap may dissolve quickly if not kept dry after use - Not suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Dead Sea Minerals adds value and aligns with consumer preference for natural ingredients	Euromonitor
Brand Strength	20	18	Yardley London is a well-established brand with a loyal customer base in India	Brandwatch
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bar packs in the market	Retail360
Competition	10	8	Facing moderate competition from other premium soap bar brands offering similar benefits	Kantar
Use-case Advantage	5	5	Addresses the need for deep nourishment and anti-aging benefits in a single product	GfK
Final Market Score	100	76/100 (3.80/5)	Yardley London Gentleman Urbane Soap with Dead Sea Minerals offers a competitive option in the premium solid soap bar segment in India.

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