Xtra Lyf W.D. 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows & Mac, Portable HDD

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Xtra Lyf W.D. 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows & Mac, Portable HDD
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively positioned high-capacity external hard disk with strong brand and feature fit for Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.28,999.00 Rs.49,899.00
Best price from Amazon.in Amazon.in

Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers advanced features like hardware encryption and password protection, aligning well with market needs. TechRadar, PCMag
Brand Strength 20 18 Strong brand reputation and trust in the Indian market. Forbes, Business Today
Category Momentum 20 15 Growing demand for high-capacity external hard disks in Indian market. Gartner, IDC
Price Positioning 20 10 Competitively priced compared to similar high-capacity external hard disks in India. The Economic Times, TechCrunch
Competition 10 8 Facing moderate competition from established and emerging brands offering similar features in the Indian market. CNET, ZDNet
Use-case Advantage 5 5 Provides seamless backup solutions for both Windows and Mac users, catering to diverse consumer needs in India. TechSpot
Final Market Score 100 76/100 (3.80/5) Competitively positioned high-capacity external hard disk with strong brand and feature fit for Indian market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0—
Retail Presence0.0—
Price Appeal0.0—
Community Hype0.0—
Festive Sales0.0—
Performance in Climate0.0—

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.28,999.00 Rs.49,899.00

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Xtra Lyf W.D. 12TB My Book Desktop External Hard Disk Drive-3.5Inch, USB 3.0 with Automatic Backup,256 Bit AES Hardware Encryption,Password Protection,Compatible with Windows & Mac, Portable HDD

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.28,999.00 Rs.49,899.00