Women Secret Eau It s Fresh Eau de Toilette 100ML
Smart Rank ⓘ
64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience a fresh and invigorating scent with Women Secret Eau It's Fresh, perfect for everyday wear.
- Enjoy a unique blend of citrus and floral notes, featuring mandarin, jasmine, and musk for a long-lasting fragrance.
- Ideal for all ages, this Eau de Toilette is suitable for any season, making it a versatile addition to your fragrance collection.
- Light and refreshing, this scent is perfect for women who prefer a subtle fragrance over heavier, intense options.
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 128 |
Total / Avg | 4.40★ | 128 |
Consensus:
4.40★ from 128 total reviews
Details
Women Secret Eau It s Fresh Eau de Toilette 100ML
This Eau de Toilette is a fresh and invigorating fragrance that is perfect for everyday wear. It has a blend of citrus and floral notes that work together to create a unique and long-lasting scent.Key Features: - Top notes of mandarin, lemon, and green tea - Heart notes of jasmine, orange blossom, and lily-of-the-valley - Base notes of musk and cedarwood
For whom: This fragrance is perfect for women who enjoy light and fresh scents that are perfect for everyday wear. It is suitable for all ages and can be worn during any season.
Pros: - Long-lasting scent - Fresh and invigorating - Suitable for everyday wear
Cons: - Some may find the scent too light for evening wear - Not suitable for those who prefer heavier, more intense fragrances
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Features align well with preferences of Indian consumers. | Vogue India |
Brand Strength | 20 | 15 | Strong brand recognition and loyalty among Indian consumers. | Brand Equity |
Category Momentum | 20 | 10 | Growing demand for Eau de Toilette in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail Today |
Competition | 10 | 6 | Facing moderate competition from other Eau de Toilette brands in India. | Business Standard |
Use-case Advantage | 5 | 5 | Offers a unique and refreshing fragrance suitable for daily wear. | Femina |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features align well with preferences of Indian consumers.Sources: Vogue India -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Strong brand recognition and loyalty among Indian consumers.Sources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for Eau de Toilette in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other Eau de Toilette brands in India.Sources: Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers a unique and refreshing fragrance suitable for daily wear.Sources: Femina
Summary
Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.
Quick Compare

Rs.1,999.00
⭐ Reviews Summary
✅ What Users Love
- Light and refreshing scent suitable for daily wear.
- Long-lasting fragrance that stays throughout the day.
- Elegant packaging that makes it a great gift option.
⚠️ What to Watch
- Some users find the scent too subtle or faint.
- Price point considered high for the size of the bottle.
- Occasional reports of skin irritation or allergic reactions.

Rs.60.00
⭐ Reviews Summary
✅ What Users Love
- Nice fragrance
- Leaves skin feeling soft
- Good value for money
⚠️ What to Watch
- Soap melts quickly
- May not last long
- Some users find fragrance too strong

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces acne
- Gentle on the skin
- Packaging is convenient for use
⚠️ What to Watch
- May be drying for some skin types
- Scent may be too strong for some
- Price is relatively high compared to other acne soaps

Rs.280.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients provide gentle cleansing.
- Leaves skin feeling soft and moisturized.
- Pleasant fragrance enhances the bathing experience.
⚠️ What to Watch
- May not lather well for some users.
- Scent may be too strong for sensitive skin.
- Packaging could be more eco-friendly.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Sefpil Mandelic Acid Cream 30gm Estimated Delivery: 2-3 days
In Stock
|
Rs.240.00 Rs.260.00 COD
|
GO TO STORE GO TO STORE |
Sefpil Mandelic Acid Cream 30gm Estimated Delivery: 2-3 days
In Stock
COD
|