Women Secret Eau It s Fresh Eau de Toilette 100ML

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a fresh and invigorating scent with Women Secret Eau It's Fresh, perfect for everyday wear.
  • Enjoy a unique blend of citrus and floral notes, featuring mandarin, jasmine, and musk for a long-lasting fragrance.
  • Ideal for all ages, this Eau de Toilette is suitable for any season, making it a versatile addition to your fragrance collection.
  • Light and refreshing, this scent is perfect for women who prefer a subtle fragrance over heavier, intense options.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 128
Total / Avg 4.40★ 128
Consensus: 4.40★ from 128 total reviews
Rs.240.00 Rs.260.00
Best price from Amazon.in Amazon.in
Details

Women Secret Eau It s Fresh Eau de Toilette 100ML

This Eau de Toilette is a fresh and invigorating fragrance that is perfect for everyday wear. It has a blend of citrus and floral notes that work together to create a unique and long-lasting scent.

Key Features: - Top notes of mandarin, lemon, and green tea - Heart notes of jasmine, orange blossom, and lily-of-the-valley - Base notes of musk and cedarwood

For whom: This fragrance is perfect for women who enjoy light and fresh scents that are perfect for everyday wear. It is suitable for all ages and can be worn during any season.

Pros: - Long-lasting scent - Fresh and invigorating - Suitable for everyday wear

Cons: - Some may find the scent too light for evening wear - Not suitable for those who prefer heavier, more intense fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with preferences of Indian consumers. Vogue India
Brand Strength 20 15 Strong brand recognition and loyalty among Indian consumers. Brand Equity
Category Momentum 20 10 Growing demand for Eau de Toilette in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Today
Competition 10 6 Facing moderate competition from other Eau de Toilette brands in India. Business Standard
Use-case Advantage 5 5 Offers a unique and refreshing fragrance suitable for daily wear. Femina
Final Market Score 100 66/100 (3.30/5) Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with preferences of Indian consumers.
    Sources: Vogue India
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong brand recognition and loyalty among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for Eau de Toilette in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other Eau de Toilette brands in India.
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a unique and refreshing fragrance suitable for daily wear.
    Sources: Femina
Summary
Well-positioned Eau de Toilette with strong brand and feature fit in the Indian market.

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Price Comparison

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Rs.240.00 Rs.260.00

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Best price
Rs.240.00 Rs.260.00