wolpin 1 Pc Bath Brush Back Scrubber with Soft Brightening Bristles Long Handle Bathing Spa Body Massage Pink

wolpin 1 Pc Bath Brush Back Scrubber with Soft Brightening Bristles Long Handle Bathing Spa Body Massage Pink

This Wolpin bath brush back scrubber is designed to help you easily reach and clean those hard-to-reach areas on your back. The soft brightening bristles are gentle on the skin, making it suitable for everyday use in the shower or bath. The long handle provides added reach and flexibility for a thorough body massage experience.
Key features of this bath brush back scrubber include its soft bristles, long handle for reaching all areas of your back, and its brightening effect on the skin. The handle is also designed for an ergonomic grip, allowing for comfortable and easy use during your bathing routine.
This product is perfect for anyone looking for a convenient and effective way to exfoliate and cleanse their skin during their shower or bath. The long handle is especially beneficial for individuals with mobility issues or limited range of motion, as it allows for a comfortable and easy reach to all areas of the body.
Pros: - Soft bristles are gentle on the skin - Long handle for reaching and cleaning back easily - Brightening effect on skin Cons: - Some users may find the handle too long for their liking - Bristles may not be firm enough for those who prefer a more intense exfoliation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and soft bristles align with consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in bath accessories.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other bath brush brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for convenient back scrubbing during bathing.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with competitive pricing and suitable features for Indian market.

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