WildOak Tropical Rainforest Sugar Body Scrub 300g Kojic Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

WildOak Tropical Rainforest Sugar Body Scrub 300g Kojic Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

The WildOak Tropical Rainforest Sugar Body Scrub is a luxurious skincare product that combines the exfoliating properties of sugar with the hydrating and brightening benefits of key ingredients like Kojic acid, Hyaluronic acid, Ceramides, Collagen Peptides and De Tan Brightens Dark Areas formula.

Key Features: - Contains natural sugar crystals for gentle exfoliation - Infused with Kojic acid to brighten dark spots - Hyaluronic acid and Ceramides for deep hydration - Collagen Peptides to improve skin elasticity - De Tan Brightens Dark Areas formula for even skin tone

For whom: Ideal for those looking to exfoliate, hydrate, and brighten their skin. Suitable for all skin types.

Pros: - Helps to smooth out "strawberry legs" and arms - Hydrates and nourishes the skin - Exfoliates dead skin cells for a brighter complexion - Helps to improve overall skin texture and tone

Cons: - May not be suitable for sensitive skin types - Strong scent may be overwhelming for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skincare ingredients for targeted benefits.	Vogue
Brand Strength	20	10	Established brand with positive consumer reviews.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Forbes
Competition	10	6	Facing competition from established and emerging brands in the segment.	Harper's Bazaar
Use-case Advantage	5	5	Addresses multiple skin concerns in one product.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced premium body scrub with popular skincare ingredients.

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