Wild Stone Edge Shower Gel for Men 200ml

Wild Stone Edge Shower Gel for Men 200ml

Key Features: - Formulated with natural ingredients to gently cleanse and nourish the skin - Infused with a refreshing and masculine fragrance - Provides long-lasting freshness throughout the day

For whom: - Ideal for men who want to feel clean and refreshed after a shower - Suitable for all skin types

Pros: - Leaves skin feeling soft and smooth - The fragrance lingers on the skin for hours - Convenient packaging for easy use

Cons: - Some may find the fragrance too strong - The gel may not lather as much as other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features and specifications desired by Indian consumers.	IMRB
Brand Strength	20	15	Strong brand recognition and loyalty in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs and preferences of Indian male consumers.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Competitively positioned men's shower gel with strong brand recognition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—