Wella Professionals Invigo Color Brilliance Shampoo Deep Nourishment for Vibrant Long Lasting Color 250 ml With Lime Caviar Metal Purifier

Wella Professionals Invigo Color Brilliance Shampoo Deep Nourishment for Vibrant Long Lasting Color 250 ml With Lime Caviar Metal Purifier

This Wella Professionals shampoo is specifically designed to enhance and maintain the vibrancy of colored hair. Its deep nourishing formula helps to protect hair color from fading, while also leaving hair feeling soft and smooth.

Key features of this shampoo include the use of lime caviar extract, which helps to purify and maintain the vibrancy of colored hair. It also contains antioxidant properties to protect hair from environmental damage.

This shampoo is ideal for those with colored hair who want to prolong the life of their color and keep it looking vibrant and fresh. It is suitable for all hair types, including both natural and colored hair.

Pros of this shampoo include its ability to provide deep nourishment and protection for colored hair, as well as its refreshing lime scent. Cons may include its higher price point compared to other shampoos on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients like Lime Caviar for vibrant and long-lasting color.	CosmeticsDesignAsia
Brand Strength	20	18	Wella Professionals is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium color protection shampoos in India.	Euromonitor
Competition	10	8	Facing competition from other established premium shampoo brands offering similar benefits.	BeautyIndependent
Use-case Advantage	5	5	Specifically formulated for deep nourishment and color protection, meeting consumer needs.	BeautyPackaging
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Wella Professionals Invigo Color Brilliance Shampoo well in the competitive Indian market.

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