Wella Professionals Invigo Balance Senso Calm Sensitive Shampoo 250 Ml

Wella Professionals Invigo Balance Senso Calm Sensitive Shampoo 250 Ml

About Product: Wella Professionals Invigo Balance Senso Calm Sensitive Shampoo is specially formulated for sensitive scalps. Its soothing formula helps to calm irritation and reduce redness, leaving your hair and scalp feeling balanced and refreshed.

Key Features: - Contains calming ingredients like Allantoin and Ginger Extract - Free of parabens and colorants - Dermatologically tested for sensitive skin

For Whom: This shampoo is perfect for those with sensitive scalps who are looking for a gentle and effective cleansing solution. It is suitable for all hair types and can be used daily.

Pros: - Soothes irritation and reduces redness - Leaves scalp feeling balanced and refreshed - Gentle formula that is suitable for daily use

Cons: - Some may find the scent to be too mild for their liking - Slightly higher price point compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for sensitive scalps, meeting a niche demand in the market.	CosmeticsDesign
Brand Strength	20	18	Wella Professionals is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for sensitive hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sensitive shampoos in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands offering similar sensitive hair care solutions.	Nielsen
Use-case Advantage	5	5	Provides a gentle and soothing cleansing experience for sensitive scalps.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned sensitive shampoo with strong brand backing in a growing market segment.

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