Wella Professionals Fusion Intense Repair Hair Mask For Damaged Frizzy Hair 150 ml With Silk Amino Acids Micronized Lipids For Men Women

Wella Professionals Fusion Intense Repair Hair Mask For Damaged Frizzy Hair 150 ml With Silk Amino Acids Micronized Lipids For Men Women

This Wella Professionals Fusion Intense Repair Hair Mask is specifically designed for damaged and frizzy hair. It is enriched with silk amino acids and micronized lipids to help repair and nourish the hair from within, leaving it soft, smooth, and healthy.

Key Features:

- Intense repair formula for damaged hair
- Helps to reduce frizz and improve hair texture
- Contains silk amino acids and micronized lipids for deep nourishment
- Suitable for both men and women

This hair mask is ideal for anyone with damaged or frizzy hair looking to improve its condition and restore its health. It is suitable for all hair types and can be used as a weekly treatment or as needed to maintain healthy hair.

Pros:

- Helps to repair and nourish damaged hair
- Leaves hair feeling soft and smooth
- Can be used on all hair types

Cons:

- May be too heavy for fine hair types
- Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Silk Amino Acids and Micronized Lipids, appealing to Indian consumers seeking intensive hair repair	Euromonitor
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for premium hair masks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair masks in India	Kantar
Competition	10	8	Facing competition from other established premium hair mask brands in India	Nielsen
Use-case Advantage	5	5	Addresses the common issue of damaged and frizzy hair in both men and women	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Wella Professionals Fusion Intense Repair Hair Mask well in the Indian premium hair mask market.

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