WALKENT Waterproof 15.6" Laptop Bag 24L, Night Reflective Zipper, Multiple Front & Side Pockets, Backpack for Office College School Men Women - Glam Black

This WALKENT Waterproof Laptop Bag is designed to fit up to 15.6" laptops and is made of durable material to protect your laptop from water and other elements. The night reflective zipper ensures visibility in low light conditions, making it perfect for evening commutes or walks.

Key Features: - Waterproof material - Fits up to 15.6" laptops - Night reflective zipper - Multiple front and side pockets - Backpack style for easy carrying

For whom: This laptop bag is perfect for office goers, college students, and anyone looking for a stylish and functional bag to carry their laptop and other essentials.

Pros: - Durable and waterproof material - Multiple pockets for organization - Night reflective zipper for visibility - Stylish design for both men and women

Cons: - Some users may find the backpack style less convenient than a shoulder bag - Limited color options

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Well-matched specifications and performance for laptop users in India.	TechRadar, PCWorld
Brand Strength & Distribution	20	15	Strong brand presence and wide distribution network in India.	Retail360, Mint
Category Momentum	20	10	Growing demand for laptop backpacks in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Flipkart, Amazon
Competitive Intensity / Alternatives	10	10	Facing moderate competition with some feature-rich alternatives available.	GadgetsNow, TechSpot
Use-case/OS Advantage	5	2	Tailored for office and college use, suitable for both men and women.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Competitively positioned laptop backpack with good performance fit.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—