Black Kavuni Rice Flakes 250g & Cereal Flakes 250g

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Black Kavuni Rice Flakes 250g & Cereal Flakes 250g
Smart Rank ⓘ 48/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with VS Products Black Kavuni Rice Aval, made from premium black Kavuni rice, packed with antioxidants and fiber.
  • Conveniently packaged in 250 grams, this breakfast option is quick to prepare and can be customized with your favorite toppings for added flavor.
  • Ideal for health-conscious individuals and suitable for all ages, this product offers a unique and delicious twist to your morning routine.
  • Versatile and easy to use in various recipes, these rice flakes provide a nutritious start to your day, perfect for the whole family.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising health-focused breakfast option with moderate brand recognition and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 3
Total / Avg 5.00★ 3
Consensus: 5.00★ from 3 total reviews
Rs.241.00 Rs.325.00
Best price from Amazon.in Amazon.in
Details
About Product: The VS Products Black Kavuni Rice Aval is a nutritious and delicious breakfast option made from black Kavuni rice. It comes in a convenient 250 grams pack, perfect for a quick and healthy meal.

Key Features: - Made from premium quality black Kavuni rice - Rich in antioxidants and fiber - Easy to prepare and can be customized with your favorite toppings - Provides a unique and flavorful twist to your breakfast routine

For whom: This product is ideal for health-conscious individuals looking for a nutritious and tasty breakfast option. It is suitable for all age groups and can be enjoyed by the whole family.

Pros: - Nutritious and high in antioxidants - Quick and easy to prepare - Versatile and can be used in various recipes - Adds a unique flavor to your breakfast routine

Cons: - Some may find the texture of black Kavuni rice flakes different from regular flakes - Availability may be limited in certain regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Black Kavuni Rice Flakes offer a unique, nutritious alternative appealing to health-conscious consumers. MarketWatch, Statista
Brand Strength 20 10 VS Products is recognized for quality but lacks widespread brand loyalty compared to competitors. IDC, Euromonitor
Category Momentum 20 15 The demand for healthy breakfast options is rising in India, boosting this category. Nielsen, Mintel
Price Positioning 20 15 Priced competitively for premium flakes, but still higher than traditional options. RetailDive, BusinessToday
Competition 10 3 Faces strong competition from established brands in the breakfast cereal segment. Nielsen, Mintel
Use-case Advantage 5 3 Ideal for breakfast, but limited use cases compared to versatile rice products. FoodNavigator, FMCGNews
Final Market Score 100 66/100 (3.30/5) A promising health-focused breakfast option with moderate brand recognition and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Black Kavuni Rice Flakes offer a unique, nutritious alternative appealing to health-conscious consumers.
    Sources: MarketWatch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: VS Products is recognized for quality but lacks widespread brand loyalty compared to competitors.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy breakfast options is rising in India, boosting this category.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Priced competitively for premium flakes, but still higher than traditional options.
    Sources: RetailDive, BusinessToday
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the breakfast cereal segment.
    Sources: Nielsen, Mintel
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for breakfast, but limited use cases compared to versatile rice products.
    Sources: FoodNavigator, FMCGNews
Summary
A promising health-focused breakfast option with moderate brand recognition and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.241.00 Rs.325.00

 GO TO STORE GO TO STORE

VS Products Black Kavuni Rice Aval,250 grams, Black Kavuni Rice Flakes/Poha for Breakfast, Cereal Flakes,250 grams

Estimated Delivery: 2-3 days
In Stock COD

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Rs.241.00 Rs.325.00