VLCC DeTan WhiteGlo Moisturising Body Lotion SPF 30 PA 350ml Brightens and Moisturises skin With Cocoa Shea Butter Aloe Vera and Almond Oil

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
VLCC DeTan WhiteGlo Body Lotion offers a competitive blend of features and pricing in the Indian body lotion market.
Rs.339.00 Rs.399.00
Best price from Amazon.in Amazon.in

Details

VLCC DeTan WhiteGlo Moisturising Body Lotion SPF 30 PA 350ml Brightens and Moisturises skin With Cocoa Shea Butter Aloe Vera and Almond Oil

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 SPF 30 and skin-brightening ingredients align with current market trends Nielsen
Brand Strength 20 18 VLCC is a well-established brand known for skincare products Euromonitor
Category Momentum 20 15 Growing demand for premium body lotions in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing competition from both established and emerging brands in the segment IRI
Use-case Advantage 5 5 Addresses multiple skin concerns in one product Kantar
Final Market Score 100 76/100 (3.80/5) VLCC DeTan WhiteGlo Body Lotion offers a competitive blend of features and pricing in the Indian body lotion market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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VLCC DeTan WhiteGlo Moisturising Body Lotion SPF 30 PA 350ml Brightens and Moisturises skin With Cocoa Shea Butter Aloe Vera and Almond Oil

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Best price
Rs.339.00 Rs.399.00