Vizigly Transparent Bathing Soap 75gm Pack of 2

Vizigly Transparent Bathing Soap 75gm Pack of 2

Vizigly Transparent Bathing Soap is a premium quality soap that is gentle on the skin yet effectively cleanses and nourishes. It comes in a convenient pack of 2, each weighing 75gm.

Key Features:
- Transparent soap formula for a clean and fresh feeling
- Enriched with natural ingredients to moisturize and hydrate the skin
- Gentle enough for daily use
- Leaves skin feeling soft and supple
For whom:
This Vizigly Transparent Bathing Soap is suitable for all skin types, including sensitive skin. It is perfect for those who want a gentle and hydrating cleanser for their daily bathing routine.

Pros:
- Transparent formula provides a unique bathing experience
- Nourishing ingredients keep skin healthy and moisturized
- Gentle on the skin, suitable for daily use
Cons:
- Some may find the soap to be on the pricier side compared to other options
- Packaging could be improved for better storage and handling

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 75gm pack size and transparent nature cater well to the Indian consumer preference for value and purity.	AC Nielsen
Brand Strength	20	18	Vizigly is a trusted brand known for quality and transparency in its products.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, making it accessible to a wide range of consumers.	Retail360
Competition	10	8	Faces moderate competition from established brands but stands out with its transparency proposition.	Kantar
Use-case Advantage	5	5	Offers gentle cleansing suitable for daily use on sensitive skin, appealing to health-conscious consumers.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Vizigly Transparent Bathing Soap 75gm Pack of 2 holds a strong position in the solid soap bars segment with its transparent and gentle cleansing offering.

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