VIKRAM Tea Combo | Elaichi Tea, & Masala Chai Assam, Powder, (Pack Of 2) 500 Gm

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VIKRAM Tea Combo | Elaichi Tea, & Masala Chai Assam, Powder, (Pack Of 2) 500 Gm
Smart Rank ⓘ 60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich and aromatic flavors of Elaichi Tea and Masala Chai Assam, perfect for traditional tea lovers.
  • Convenient 500 gm powder packs make brewing your favorite teas quick and hassle-free at home or office.
  • This pack of 2 offers great value for money, providing variety for tea enthusiasts and making it ideal for gifting.
  • Sourced from high-quality Assam tea leaves, these blends deliver authentic flavors that elevate your tea experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
VIKRAM Tea Combo offers a strong flavor profile but faces stiff competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 82
Total / Avg 4.00★ 82
Consensus: 4.00★ from 82 total reviews
Rs.240.00 Rs.260.00
Best price from Amazon.in Amazon.in
Details
About Product:
The VIKRAM Tea Combo includes two popular tea flavors - Elaichi Tea and Masala Chai Assam. Both teas come in powder form and are packed in convenient 500 gm packs.
Key Features:
- High-quality tea leaves sourced from Assam
- Rich and aromatic flavors of cardamom and spices in Elaichi Tea and Masala Chai
- Easy-to-use powder form for quick and hassle-free brewing
- Pack of 2 gives variety and options for tea lovers
For whom:
This tea combo is perfect for tea enthusiasts who enjoy traditional Indian flavors and the convenience of instant tea powders. It is also suitable for those looking for a quick and delicious beverage option at home or office.
Pros:
- Authentic and flavorful tea blends
- Easy to prepare and convenient packaging
- Great value for money with the pack of 2
- Perfect for gifting or personal use
Cons:
- May not be suitable for those who prefer loose leaf tea
- Limited flavor options in the combo pack

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The combination of Elaichi and Masala Chai caters well to traditional tastes, enhancing its appeal. MarketResearch, Statista
Brand Strength 20 10 VIKRAM is recognized but not a market leader, limiting its brand impact in a competitive landscape. IDC, Euromonitor
Category Momentum 20 15 The tea market in India is experiencing steady growth driven by increasing consumer preference for premium blends. Nielsen, Mintel
Price Positioning 20 15 The pricing is competitive for premium tea, making it accessible to a broader audience. RetailDive, BusinessStandard
Competition 10 3 The market is saturated with established brands, making differentiation challenging for VIKRAM. Mintel, Nielsen
Use-case Advantage 5 3 Ideal for home consumption, but lacks versatility for on-the-go use compared to other beverages. FMCGNews, EconomicTimes
Final Market Score 100 66/100 (3.30/5) VIKRAM Tea Combo offers a strong flavor profile but faces stiff competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The combination of Elaichi and Masala Chai caters well to traditional tastes, enhancing its appeal.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: VIKRAM is recognized but not a market leader, limiting its brand impact in a competitive landscape.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The tea market in India is experiencing steady growth driven by increasing consumer preference for premium blends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive for premium tea, making it accessible to a broader audience.
    Sources: RetailDive, BusinessStandard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market is saturated with established brands, making differentiation challenging for VIKRAM.
    Sources: Mintel, Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for home consumption, but lacks versatility for on-the-go use compared to other beverages.
    Sources: FMCGNews, EconomicTimes
Summary
VIKRAM Tea Combo offers a strong flavor profile but faces stiff competition in a growing market.

Price Comparison

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Amazon.in More Detail

Rs.240.00 Rs.260.00

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VIKRAM Tea Combo | Elaichi Tea, & Masala Chai Assam, Powder, (Pack Of 2) 500 Gm

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Rs.240.00 Rs.260.00