VIKRAM Gold Special Tea | Blended With 5 Unique Types Of Leaves From Upper Assam And Enriched With Orthodox Leaves | Rich & Aromatic Chai | Premium Black Tea Powder | 500 Gram

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the rich and aromatic taste of VIKRAM Gold Special Tea, expertly blended with 5 unique types of leaves from Upper Assam.
Enjoy a premium black tea experience with this 500 gram pack, perfect for tea connoisseurs seeking high-quality blends.
Indulge in the depth and complexity added by orthodox leaves, making each cup a luxurious treat for your senses.
Savor multiple servings with the generous 500 gram size, ideal for those who appreciate a distinctive flavor in their tea.

Market-Based Score (India)

66/100 (3.30/5)

Decent

VIKRAM Gold Special Tea offers a strong blend but faces stiff competition in the premium market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	228
Total / Avg	4.20★	228

Consensus: 4.20★ from 228 total reviews

Rs.261.00 Rs.293.00

Best price from

Amazon.in

Details

Key Features: - Blended with 5 unique types of leaves from Upper Assam - Enriched with orthodox leaves for a rich and aromatic taste - Premium black tea powder - Comes in a 500 gram pack for long-lasting enjoyment

For whom: - Tea connoisseurs who appreciate high-quality blends - Those who enjoy a rich and aromatic cup of tea - Individuals looking for a premium black tea experience

Pros: - Unique blend of Assam leaves for a distinctive flavor - Orthodox leaves add depth and complexity to the tea - Generous 500 gram pack size for multiple servings - Premium quality tea powder for a luxurious indulgence Cons: - May be on the higher end of the price range for some consumers - Strong flavor may not be suitable for those who prefer milder teas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of leaves and premium quality appeals to discerning consumers.	MarketWatch, TeaBoard
Brand Strength	20	10	VIKRAM is recognized but not a top-tier brand in the tea segment.	IDC, Euromonitor
Category Momentum	20	15	The tea category is growing rapidly in India, driven by premium offerings.	Nielsen, Mintel
Price Positioning	20	15	Positioned as a premium product, aligning with consumer willingness to pay.	Statista, IBEF
Competition	10	3	Strong competition from established brands in the premium tea segment.	Euromonitor, IDC
Use-case Advantage	5	3	Ideal for tea enthusiasts but limited in broader use cases compared to instant options.	Mintel, Nielsen
Final Market Score	100	66/100 (3.30/5)	VIKRAM Gold Special Tea offers a strong blend but faces stiff competition in the premium market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique blend of leaves and premium quality appeals to discerning consumers.

Sources: MarketWatch, TeaBoard
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: VIKRAM is recognized but not a top-tier brand in the tea segment.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The tea category is growing rapidly in India, driven by premium offerings.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Positioned as a premium product, aligning with consumer willingness to pay.

Sources: Statista, IBEF
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Strong competition from established brands in the premium tea segment.

Sources: Euromonitor, IDC
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for tea enthusiasts but limited in broader use cases compared to instant options.

Sources: Mintel, Nielsen

Summary

VIKRAM Gold Special Tea offers a strong blend but faces stiff competition in the premium market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	VIKRAM Gold Special Tea \| Blended With 5 Unique Types Of Leaves From Upper Assam And Enriched With Orthodox Leaves \| Rich & Aromatic Chai \| Premium Black Tea Powder \| 500 Gram Estimated Delivery: 2-3 days In Stock	Rs.261.00 Rs.293.00 COD	GO TO STORE GO TO STORE
VIKRAM Gold Special Tea \| Blended With 5 Unique Types Of Leaves From Upper Assam And Enriched With Orthodox Leaves \| Rich & Aromatic Chai \| Premium Black Tea Powder \| 500 Gram Estimated Delivery: 2-3 days In Stock COD