VIJAY IMPEX Organic Raw and Unrefined Mango Butter Afro Heal 100 g

VIJAY IMPEX Organic Raw and Unrefined Mango Butter Afro Heal 100 g

VIJAY IMPEX Organic Raw and Unrefined Mango Butter is a luxurious body butter made from pure, natural mango butter. This rich and creamy butter is ideal for nourishing and moisturizing dry skin, leaving it feeling soft and smooth.

Key Features: - Made from organic, raw, and unrefined mango butter - Nourishes and moisturizes dry skin - Leaves skin feeling soft and smooth - Can be used on body, face, and hair

For whom: This mango butter is perfect for anyone looking for a natural and effective solution for dry skin. It is suitable for all skin types and can be used on the body, face, and hair.

Pros: - Made from organic and natural ingredients - Nourishing and moisturizing - Versatile - can be used on body, face, and hair Cons: - Some may find the consistency too thick for their liking - May melt in warmer temperatures due to its natural state

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic, raw, and unrefined mango butter aligns with current consumer preference for natural ingredients.	Vogue India
Brand Strength	20	10	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body butters in the market.	Nykaa
Competition	10	6	Facing moderate competition from other organic body butter brands in the same price range.	Beauty Insider
Use-case Advantage	5	5	Versatile product suitable for various skin types and conditions.	Femina
Final Market Score	100	66/100 (3.30/5)	Organic Raw and Unrefined Mango Butter by VIJAY IMPEX offers a competitive option in the growing natural body care segment in India.

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