VIJAY IMPEX Organic Raw and Unrefined African Shea Butter Afro Heal 1KG Ivory

VIJAY IMPEX Organic Raw and Unrefined African Shea Butter Afro Heal 1KG Ivory

VIJAY IMPEX Organic Raw and Unrefined African Shea Butter Afro Heal 1KG Ivory is a premium quality shea butter sourced directly from Africa. It is 100% pure and natural, free from any additives or chemicals, making it perfect for use in skincare and haircare products.

Key Features:
- Raw and unrefined shea butter
- Sourced directly from Africa
- 100% pure and natural
- Ivory color
- Suitable for use on skin and hair
- Can be used for DIY beauty products
For whom:
This organic shea butter is suitable for individuals looking for a natural and chemical-free solution for their skincare and haircare needs. It is perfect for those with sensitive skin or dry hair, as it helps to moisturize and nourish deeply.

Pros:
- High-quality and pure shea butter
- Versatile uses for skin and hair
- Helps to hydrate and nourish
- Can be used in DIY beauty products
Cons:
- May have a strong natural scent for some users
- Requires melting before use, which can be inconvenient for some

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers raw and unrefined shea butter, meeting consumer preference for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand reputation in the organic skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body butter products.	GfK
Competition	10	6	Facing moderate competition from other established organic body butter brands in the market.	IRI
Use-case Advantage	5	5	Versatile usage for skin and hair care needs, appealing to diverse consumer preferences.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic Raw and Unrefined African Shea Butter holds a strong position in the growing Indian natural body care market.

Factor	Rating (out of 5)	Notes
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