Vegetal Color Protection Shampoo 200ml

Vegetal Color Protection Shampoo 200ml

Key Features: - Infused with natural botanical extracts to help protect hair color from fading - Free of harsh chemicals like sulfates and parabens - Gently cleanses and nourishes hair without stripping away color - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for individuals with color-treated hair who want to extend the life of their hair color - Recommended for those who prefer natural and gentle hair care products - Suitable for all hair types

Pros: - Protects hair color from fading - Gentle formula that nourishes and cleanses hair without causing damage - Leaves hair feeling soft and manageable - Free of harsh chemicals that can strip away hair color

Cons: - May not lather as much as traditional shampoos due to lack of sulfates - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for color-treated hair needs in India.	Vogue
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing strong competition from established and emerging brands in India.	ET BrandEquity
Use-case Advantage	5	5	Addresses specific concerns of color-treated hair in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural color protection shampoo in growing Indian market.

Factor	Rating (out of 5)	Notes
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