VCare Shampoo Hair Colour 180 Ml Black for Men Women Only 5 Minute Hair Coloring Kit Pump Pack Enriched with growth factors antioxidants Ammonia free Sulphate free

VCare Shampoo Hair Colour 180 Ml Black for Men Women Only 5 Minute Hair Coloring Kit Pump Pack Enriched with growth factors antioxidants Ammonia free Sulphate free

Vcare Shampoo Hair Colour is a convenient and quick 5-minute hair coloring kit that comes in a pump pack of 180 ml. Enriched with growth factors and antioxidants, this hair colour is ammonia-free and sulphate-free.

Key features of Vcare Shampoo Hair Colour include its quick application process, nourishing formula, and long-lasting results. With just 5 minutes of processing time, you can achieve a vibrant and even hair color that lasts for weeks.

This hair colour is suitable for both men and women who are looking for a hassle-free way to color their hair at home. It is perfect for those who want to cover gray hair, refresh their existing hair color, or try a new shade without spending hours at the salon.

Pros: - Quick and easy application process - Enriched with growth factors and antioxidants - Ammonia-free and sulphate-free formula - Long-lasting results Cons: - May not be suitable for those with sensitive scalps - Limited shade options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique selling proposition of 5-minute coloring kit with growth factors and antioxidants aligns well with current consumer preferences for quick and effective hair care solutions.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base and positive reputation in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for innovative hair coloring solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money to consumers.	Kantar
Competition	10	8	Facing moderate competition from established hair color brands in the Indian market, but the unique features and formulation provide a competitive edge.	IRI
Use-case Advantage	5	5	Convenient pump pack design and quick coloring process cater to the busy lifestyles of Indian consumers seeking efficient grooming solutions.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative hair coloring kit with growth factors and antioxidants, positioned competitively in the Indian market.

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