VASELINE NEW INTENSIVE CARE COCOA GLOW WITH PURE COCOA BUTTER BODY LOTION FOR RESTORES DRY SKIN IMPORTED 400 ml

0 reviews
Smart Rank ⓘ 70/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience intense hydration with Vaseline Cocoa Glow, enriched with pure cocoa butter to restore your dry skin's natural radiance.
  • This fast-absorbing body lotion is suitable for all skin types, making it perfect for anyone seeking a nourishing skincare solution.
  • Enjoy the soft and smooth feel of deeply moisturized skin, while improving your skin tone and texture with each application.
  • Indulge in the pleasant cocoa butter fragrance that enhances your skincare routine, leaving you feeling refreshed and revitalized.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient fit, competitive pricing, facing established competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 108
Total / Avg 4.40★ 108
Consensus: 4.40★ from 108 total reviews
Rs.428.00 Rs.450.00
Best price from Amazon.in Amazon.in
Details

VASELINE NEW INTENSIVE CARE COCOA GLOW WITH PURE COCOA BUTTER BODY LOTION FOR RESTORES DRY SKIN IMPORTED 400 ml

Vaseline Intensive Care Cocoa Glow with Pure Cocoa Butter Body Lotion is a luxurious formula designed to restore dry skin to its natural glow.

Key Features: - Contains pure cocoa butter for intense hydration - Restores skin's natural glow - Fast-absorbing formula - Suitable for all skin types

For whom: This body lotion is ideal for those with dry skin looking for a nourishing and hydrating formula to restore their skin's natural radiance.

Pros: - Deeply moisturizes dry skin - Leaves skin feeling soft and smooth - Helps improve skin tone and texture - Has a pleasant cocoa butter fragrance

Cons: - May be too thick for those with oily skin - Some may find the scent too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Cocoa butter is a popular ingredient for skin hydration in India. Euromonitor
Brand Strength 20 18 Vaseline is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for premium body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar cocoa butter body lotions. Retail Gazette
Competition 10 8 Facing competition from other established cocoa butter body lotions. MarketWatch
Use-case Advantage 5 5 Addresses the common issue of dry skin in Indian climate. Beauty Insider
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient fit, competitive pricing, facing established competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Cocoa butter is a popular ingredient for skin hydration in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Vaseline is a well-established and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body lotions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar cocoa butter body lotions.
    Sources: Retail Gazette
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established cocoa butter body lotions.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the common issue of dry skin in Indian climate.
    Sources: Beauty Insider
Summary
Strong brand and ingredient fit, competitive pricing, facing established competition.

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Price Comparison

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Amazon.in More Detail

Rs.428.00 Rs.450.00

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Rs.428.00 Rs.450.00