Vaseline Intensive Care Deep Moisture Body Lotion 45 ml

Vaseline Intensive Care Deep Moisture Body Lotion 45 ml

About Product: Vaseline Intensive Care Deep Moisture Body Lotion is a hydrating and nourishing lotion that helps to deeply moisturize and smooth skin.

Key Features: This body lotion is infused with Vaseline jelly and glycerin, which helps to replenish moisture and lock it in, leaving skin soft and smooth.

For whom: This body lotion is suitable for all skin types, especially those with dry or dehydrated skin in need of intense moisture.

Pros: - Provides deep hydration to dry skin - Absorbs quickly without leaving a greasy residue - Helps to improve skin texture and smoothness

Cons: - Some may find the scent overpowering - Packaging may be too small for some users who prefer larger sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	45 ml size is popular among Indian consumers for travel and trial purposes	Euromonitor
Brand Strength	20	18	Vaseline is a well-established and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	Retail360
Competition	10	8	Facing competition from other established brands offering similar products	Kantar
Use-case Advantage	5	5	Offers deep moisture which is beneficial in India's dry climate	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Vaseline Intensive Care well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—