Vaseline Cocoa Glow Whipped Body Butter 180 g Cocoa Shea Butter for Glowing Soft Skin

Vaseline Cocoa Glow Whipped Body Butter 180 g Cocoa Shea Butter for Glowing Soft Skin

- Vaseline Cocoa Glow Whipped Body Butter is a luxurious body butter infused with cocoa and shea butter to deeply nourish and moisturize the skin. It has a light and fluffy texture that melts into the skin, leaving it feeling soft and smooth.

- Key features of this body butter include its rich cocoa and shea butter formula, which helps to hydrate and nourish dry skin, leaving it with a healthy glow. It is also non-greasy and absorbs quickly, making it perfect for everyday use.

- This body butter is suitable for those with dry or dehydrated skin looking for a moisturizing and hydrating body butter. It is also great for those who want to achieve soft and glowing skin.

- Pros: - Deeply moisturizes and nourishes the skin - Leaves skin feeling soft and smooth - Absorbs quickly without leaving a greasy residue Cons: - May not be suitable for those with sensitive skin - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of cocoa and shea butter aligns with consumer demand for natural ingredients	Nielsen
Brand Strength	20	18	Vaseline is a well-established brand known for quality skincare products	Euromonitor
Category Momentum	20	15	Body butters gaining popularity due to increased focus on skincare routines	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butter products in the market	Kantar
Competition	10	0	Intense competition in the body butter segment may impact market penetration	IRI
Use-case Advantage	5	3	Offers glowing and soft skin benefits, meeting consumer desire for radiant skin	GfK
Final Market Score	100	66/100 (3.30/5)	Vaseline Cocoa Glow Whipped Body Butter is well-positioned in the Indian market for consumers seeking quality skincare with natural ingredients.

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