Vaseline Body Lotion 600ml Cocoa Radiant

Vaseline Body Lotion 600ml Cocoa Radiant

Vaseline Body Lotion Cocoa Radiant is a rich and nourishing moisturizer that helps to deeply hydrate and nourish your skin.

Key Features: - Enriched with cocoa butter and vitamin E - Helps to restore skin's natural radiance and glow - Non-greasy formula that absorbs quickly into the skin - Provides long-lasting hydration and leaves skin feeling soft and smooth

For whom: This body lotion is suitable for all skin types, especially those with dry or dull skin looking for a moisturizer that will deeply hydrate and revitalize their skin.

Pros: - Rich and creamy texture - Pleasant cocoa scent - Leaves skin feeling hydrated and nourished - Affordable price for a large bottle

Cons: - May be too thick for some users - Scent may be overpowering for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa Radiant formulation aligns with consumer preference for moisturizing body lotions.	Euromonitor
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other established body lotion brands in India.	ACNielsen
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, facing tough competition in growing body lotion market.

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